This question is an easy one :)
You have to choose the one which gives you the highest margin. The product that enables your business to earn the highest profit.“It is obvious!”
you might say.
Yes, it is. But not so obvious.
Let’s draw another example. Imagine you are selling apples online.
And those are equal in terms of profitability for you.But in terms of online sales, the profitability might be very different.
Competition for the keyword “apple” is enormous. You will never rank your apple product page as number 1.
Even just because there is one famous California company
that will always be on the top of the search for keyword “apple”.
But if you start focusing on the more detailed keywords
like “buy fresh organic apples in New York”, then it might turn out the task is already much much easier.
Look at the picture below. What do you see?